Akinon E-commerce Experience
Akinon powers multiple commerce storefronts through one platform. The work was about creating and adapting reusable commerce patterns that could scale across brands while still allowing each storefront to feel specific to its retail context.
- (Context)
- Akinon · Multi-brand commerce platform
- (Role)
- UI/UX Designer — e-commerce flows, interface patterns and brand-specific adaptations
- (Scope)
- PLP, PDP, cart, checkout, product cards, campaign modules, mobile/web commerce patterns
- (Platform)
- Web / mobile commerce
- (Status)
- Professional work
- (Live storefronts)
- Samsung ShopSephoraLacosteVakkoA101 Kapıda
The problem
A commerce platform pulls in two directions. It needs consistency so teams can maintain and implement patterns across storefronts, but each brand also needs its own retail rhythm, campaign language and product hierarchy. PLP, PDP, cart and checkout had to behave as one reliable system without flattening the brands into the same template.
Part of a three-person design team, working with brand/account managers, business units, engineering and brand stakeholders. In scope meetings we decided what fit the shared platform versus what could flex per brand; I owned PLP, PDP, campaign modules, cart/checkout and brand-specific visual adaptations — keeping conversion-critical flows consistent while each brand's identity flexed in the visual layer.
Key product decisions
- 01Design PLP and PDP as configurable patterns instead of fixed one-off layouts.
- 02Build product-card rules that work across grid densities, image ratios and campaign overlays.
- 03Keep cart and checkout behaviour consistent across storefronts to protect the core purchase path.
- 04Treat campaign modules as composable blocks that can enter the same grid without breaking the page.
Flow and system design
The shared commerce path runs from listing to detail, cart and checkout. Product cards, variant logic, campaign modules and checkout states use a consistent model across web and mobile. Brand adaptation happens on top of the commerce system, not by rebuilding the flow for each storefront.
Interface system
The interface system includes PLP grids, product cards, PDP structures, cart columns, checkout patterns and campaign modules. Each pattern is designed with responsive behaviour and brand theming in mind. The system keeps core commerce interactions stable while leaving room for visual identity and campaign needs.
Edge cases & states
- 01Out-of-stock, low-stock and unavailable variant states across PLP and PDP.
- 02Empty cart, promo code application and checkout validation.
- 03Mixed image ratios and long product titles across brands.
- 04Campaign modules with and without imagery.
Developer handoff
I delivered responsive commerce patterns with documented states and web/mobile specifications. The handoff focused on helping teams implement and theme storefronts without breaking the shared platform logic. The shared patterns shipped across multiple live storefronts — including Samsung, Lacoste and Sephora — on web and mobile.
What I'd improve next
I would strengthen PDP media and variant handling further. I would also give campaign modules a clearer content model so marketing teams can compose pages with less design support.
Contributed to multi-brand commerce experiences for enterprise retail brands — designing and adapting core patterns (PLP, PDP, basket, checkout, campaign modules) that balance platform consistency with each brand's retail identity.
- 01Core commerce patterns were reused and adapted across multiple storefronts, supporting consistent, faster production as new brands came on.
- 02Improved product-listing scannability — e.g. moving dense 4-column PLPs to more readable 2–3-column responsive layouts — and simplified checkout flows.
- 03Worked across storefronts for enterprise retail brands including Samsung, Sephora, Lacoste, Vakko, A101 Kapıda, LC Waikiki and Marks & Spencer.