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Ali Akkaya
  • Senior Product Designer
  • Istanbul / GMT+3
  • Work14
  • © 2026

I design the product and brand systems behind payments, commerce and operational platforms.

I work across mobile, web, POS, backoffice and brand touchpoints — turning complex flows into clear interfaces, consistent systems and developer-ready handoff.

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Ali Akkaya

  • UX Architecture
  • Product Flows
  • Interface Systems
  • Design Systems
  • Commerce & Checkout
  • Brand Systems
  • Developer Handoff
  • Payments & POS
(Latest work)

Recent system work — a first look.

A quick look before the selected product case studies below — brand-identity and corporate-web systems built around the products, drawing from the same system rather than standing alone.

Tiko Sanal POS Dashboard

Tiko Sanal POS Dashboard

Figensoft · Virtual POS / merchant dashboard

A merchant-facing dashboard for reading payment activity, refunds, settlements and operational states without losing the transaction-level detail teams need during daily work.

Macellan SuperApp

Macellan SuperApp

Macellan · Consumer superapp / mobile ecosystem

A mobile ecosystem where payments, wallet, loyalty and subscription services needed to live inside one clear home structure without becoming a crowded service menu.

Hepsiburada Flowers & Gifts

Hepsiburada Flowers & Gifts

Product design case study · Gifting commerce

A self-directed gifting-commerce case study designed around the moments where standard checkout breaks: unknown address, delivery uncertainty, surprise delivery, photo approval and tracking.

Akinon E-commerce Experience

Akinon E-commerce Experience

Akinon · Multi-brand commerce platform

Commerce patterns used across multiple storefront interfaces — from PLP and PDP to cart, checkout and campaign modules — built to stay consistent across the platform.

(Product Design)

I shape the system around the product.

From strategy and flows to interface design, systems, prototyping and developer-ready handoff, I turn complex product work into clearer structures.

Product Strategy

Product Strategy

Problem Framing · MVP · Prioritization · Product Logic

UX & Flows

UX & Flows

Flows · IA · Logic · Edge Cases

Interface Design

Interface Design

Mobile · Dashboards · POS · Backoffice

Design Systems

Design Systems

Components · Tokens · Patterns · States

Prototyping & Testing

Prototyping & Testing

Prototypes · A/B · Usability · Iteration

Developer Handoff

Developer Handoff

Specs · States · Behavior · QA

Product Strategy

Product Strategy

Problem Framing · MVP · Prioritization · Product Logic

UX & Flows

UX & Flows

Flows · IA · Logic · Edge Cases

Interface Design

Interface Design

Mobile · Dashboards · POS · Backoffice

Design Systems

Design Systems

Components · Tokens · Patterns · States

Prototyping & Testing

Prototyping & Testing

Prototypes · A/B · Usability · Iteration

Developer Handoff

Developer Handoff

Specs · States · Behavior · QA

Product Strategy

Product Strategy

Problem Framing · MVP · Prioritization · Product Logic

UX & Flows

UX & Flows

Flows · IA · Logic · Edge Cases

Interface Design

Interface Design

Mobile · Dashboards · POS · Backoffice

Design Systems

Design Systems

Components · Tokens · Patterns · States

Prototyping & Testing

Prototyping & Testing

Prototypes · A/B · Usability · Iteration

Developer Handoff

Developer Handoff

Specs · States · Behavior · QA

(Selected brands, products & case work)(12)
Samsung
Hepsiburada
Lacoste
Sephora
Figensoft
Tiko
Macellan
Akinon
A101
Macellan SuperApp
Bulut Filo
Posta Güvercini

A mix of companies, products, platforms and selected case-study contexts from professional and portfolio work. Brands such as Samsung, Sephora, Lacoste and A101 are Akinon clients whose storefront / commerce experiences I designed while at Akinon — not direct clients. Hepsiburada is a self-directed case study, not a client engagement.

(Working principles)

How I actually work.

A few questions that come up when teams ask how I operate.

I model the system before the screens. I list every role, state and decision point, design the happy path and the failure paths together, and only then move into interface — so the structure is sound before anything gets polished.