Figensoft Brand Identity
A corporate identity system for Figensoft, designed to hold together across product, web and communication touchpoints.
- (Role)
- Senior UI/UX Designer — brand identity and system design
- (Year)
- 2025
- (Scope)
- Logo, color system, typography, corporate visual language, web and product touchpoints
What was designed
I designed the visual language and usage logic that connects the brand across different surfaces. The work covered core identity touchpoints, communication consistency and product-adjacent brand usage. The goal was not only to make the brand look consistent, but to make it easier to apply without rethinking it for every channel.
System value
A single identity system gives the brand a stable language across product screens, corporate communication and web surfaces. It reduces one-off visual decisions and keeps the brand recognisable as the number of touchpoints grows.
From scattered touchpoints to a more consistent identity system
The work brings brand usage, corporate visuals and communication touchpoints into a more consistent system.
A corporate identity system for Figensoft, designed to hold together across product, web and communication touchpoints.
(06)
Final note
A brand system built to live inside the product, not only on the marketing layer.