Macellan Website
A responsive venture studio website for Macellan, presenting the studio, its services and its product ecosystem inside one clear and coherent web system.
- (Context)
- Macellan · Venture studio website
- (Type)
- Website system
- (Scope)
- Website information structure · Venture studio communication · Service / portfolio storytelling · Responsive web experience · Brand and product ecosystem presentation
- (Live site)
- Open website
What was designed
I designed the site structure and storytelling model for a studio with multiple products, services and venture areas. The work focused on organising company explanation, service communication, portfolio presentation and the product ecosystem within one web structure. The goal was to make Macellan understandable not only as a corporate website, but as a broader ecosystem of products, services and ventures.
System value
A coherent web structure lets the studio explain new products and services without rebuilding the logic of the site each time. As long as the section and content model stays shared, the ecosystem can grow while users still read the brand, services and products through the same frame.
Final note
A studio website built around a system logic, structured to grow with the product and service ecosystem it presents.