Posta Güvercini Website
A corporate website for Posta Güvercini, bringing services such as bulk SMS, MMS, email, OTP, permission-based marketing and mobile surveys into a clearer, more trustworthy and scalable structure. The previous site was difficult to scan because of dense content blocks, stock imagery and weak hierarchy. I rebuilt it into a focused, section-based system the team can keep extending.
- (Role)
- Senior UI/UX Designer — solo, end-to-end
- (Duration)
- 1 month
- (Year)
- 2026
- (Scope)
- 23-page corporate website (10 product/service pages, 4 legal pages)
- (Platform)
- Responsive web (desktop + mobile)
What was designed
I built the site's information architecture, service communication and visual hierarchy from scratch. I grouped the multi-service offering around a clearer Products / Solutions structure, placing Bulk SMS / MMS / Email, OTP, Global SMS, permission-based marketing and Mobile Survey into a more understandable navigation model. I moved away from the previous cyan and stock-photo-heavy language and created a navy + teal web language that feels more focused and corporate for Posta Güvercini. I designed reusable section components that work across desktop and mobile.
A corporate website for Posta Güvercini, bringing services such as bulk SMS, MMS, email, OTP, permission-based marketing and mobile surveys into a clearer, more trustworthy and scalable structure. The previous site was difficult to scan because of dense content blocks, stock imagery and weak hierarchy. I rebuilt it into a focused, section-based system the team can keep extending.
(08)
The new site was designed solo from scratch in about a month and handed off to development. The structure made service communication, page production and the corporate web language more sustainable.
- 01A 23-page structure, including 10 product/service pages and 4 legal pages, was built around one reusable section system.
- 02Service communication became easier to scan, helping users follow products, solutions and inquiry paths more clearly.
- 03New pages can be produced from shared modules instead of being designed from scratch each time.
- 04The visual language was moved to a more consistent and corporate web standard aligned with the Posta Güvercini identity.
System value
Consistency lives in shared components and design rules rather than in individual pages, so Posta Güvercini can add or update service pages without rebuilding the layout. The site works as an infrastructure the service offering can grow into, not only as a redesign of the current content.
- 01Reduced the multi-service structure into a simpler information architecture, grouping 10 product/service pages under Products / Solutions.
- 02Rebuilt the page layout as reusable sections that stay scannable across breakpoints.
- 03Replaced the old cyan + stock-image language with a more consistent navy + teal corporate web language.
- 04Made trust signals such as "15,000+ corporate customers" more visible within the page hierarchy.
Final note
A focused redesign that turned a dense, stock-heavy site into a clear navy + teal system the team can keep extending.